components one can use to get some functionality back from heavier solutions and design, such as AMP-forms, AMP sidebar, and AMP social share. For those with WordPress pages, we have to point out – a simple WordPress AMP plugin will not work.

Malte Ubl, head of Google AMP project, stated in connection with a critical statement following:I also realise that “just turning on the WordPress plugin” doesn’t get you there. Especially if a WordPress installation is heavily customised, one will need to invest similar effort to get the AMP pages to the same quality. While this may be a lot of work, this is by design: We recommend to really optimise AMP pages and fine-tune them to your needs. AMP is not a templated format for that reason.”