Unlock the power of Google Analytics to improve your results from online marketing
Learn how to customise GA and use it proactively to increase visits, leads and sales.
Most businesses now rely on Google Analytics to review the effectiveness of their online marketing. We love GA! It’s a fantastic tool, particularly for a free service, and has many, many options to configure it.
Yet, when we talk with marketers using Google Analytics, we often see that there is a HUGE missed opportunity in how it is used.
First, although many marketers have a good, basic understanding of how Google Analytics, when we ask them we often find it’s NOT set up to be customised for their business to show the true value that online marketing activities are contributing.